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At the intersection of financial inclusion and product design lies an often overlooked yet vital question: What about women? Despite the growing recognition of the importance of women in economic development, financial products are too often designed without the unique needs and experiences of women in mind.
At Women’s World Banking, we believe financial services providers (FSPs) can play a pivotal role in addressing this gap by adopting a gender lens in their design processes. Last year, we introduced our women-centered design (WCD) methodology, which explores why FSPs should rethink financial product design to better serve women.
Our Practical Guide to Revolutionizing Product Design in Financial Services focuses on the “how” of women-centered design, offering a step-by-step roadmap for FSPs to implement our methodology within their organizations.
A Hands-On Approach to Women-Centered Design
Our report guides you through all five phases of the women-centered design methodology: Define, Diagnose, Design, Pilot and Scale. In each phase, you’ll be provided the relevant templates to implement that phase within your FSP depending on where you are in the WCD process. The toolkits provided will help you navigate key questions such as:
- Who is your target customer? How can you map her customer journey?
- What are the unique barriers women market face in accessing your financial services?
- How can you develop design principles to create products that address those barriers for women?
By leveraging these toolkits, you’ll not only be able to begin implementing WCD in your products and services, but also tap into an underserved market that can drive growth for your business.
What’s Inside
Our guide provides templates, worksheets and tools that FSPs can use to embed women-centered design into their processes. Whether you’re at the product ideation stage or refining an existing service, these tools are meant to simplify and guide the process.
Download the report now to get started implementing women-centered design in your products and services.
