Overview
Summary
Women's World Banking is seeking a motivated and creative individual to join our team as a WhatsApp Strategy Marketing Intern. This role offers an exciting opportunity to contribute to the organization's mission by developing and implementing a strategic marketing plan for leveraging WhatsApp as a communication and engagement channel for global and regional audiences. This role reports to the Digital Marketing & Media Sr. Specialist and sits within the Brand, Marketing, and Communications Team.
This opportunity is available for Summer or Fall 2024 and would consist of 10-20 hours hours per week, depending on the intern's availability. Please include your availability for both start date and hours per week in your application materials.
Roles and Responsibilities
Research and Analysis:
- Conduct market research to understand WhatsApp's potential as a marketing channel for Women’s World Banking and how it can help us meet our key performance indicators (KPIs) and reach target audiences.
- Analyze trends and best practices in WhatsApp marketing strategies, particularly within the nonprofit sector and financial services sector.
Strategy Development:
- Collaborate with the marketing team to develop a comprehensive WhatsApp marketing strategy aligned with Women's World Banking's goals and target audience.
- Define KPIs to measure the effectiveness of the WhatsApp strategy in reaching and engaging stakeholders.
Content Creation:
- Create engaging and relevant content tailored to WhatsApp's unique features and audience preferences.
- Develop multimedia content, including text, images, and videos through Canva to enhance user engagement and drive action.
Implementation and Optimization:
- Execute the WhatsApp marketing plan, including content distribution, audience segmentation, and campaign scheduling.
- Monitor and analyze campaign performance metrics, such as open rates, click-through rates, and conversion rates, to identify areas for optimization and improvement.
Cross-functional Collaboration:
- Work closely with the Digital Marketing & Media Sr. Specialist to integrate WhatsApp marketing efforts with other digital channels and campaigns.
- Coordinate with internal stakeholders within the Brand, Marketing, and Communications Team to ensure alignment and consistency across all communication touchpoints.
Required Qualifications
- Currently enrolled in a Bachelor's or Master's degree program in Marketing, Communications, Business, or related field.
- Strong understanding of digital marketing principles and strategies, with a focus on social media platforms.
- Excellent written and verbal communication skills, with the ability to create compelling and persuasive content.
- Creative thinker with a passion for innovation and problem-solving.
- Familiarity with analytics tools and metrics tracking to measure campaign performance.
- Prior experience with WhatsApp marketing or social media management is a plus, but not required.
How to Apply
To apply, please submit:
- Brief cover letter that describes why you are interested in this role, relevant experience for the position, availability for start and end dates of the internship, and how many hours per week you'd be available
- Resume/CV
Please note that all Women’s World Banking internships will be virtual (or hybrid, if in NYC) and unpaid, although students are welcome to seek outside funding. Academic credit or outside funding remains a requisite for internships (otherwise, volunteer opportunities are available).
We will review applications on a rolling basis and will remove this posting once we confirm the intern's acceptance of an offer.
For any questions about the position or process, please contact
Chelsea Bennington at cb@womensworldbanking.org.
About Women's World Banking
We believe in being a force for the greater good, devoted to accelerating and growing the financial inclusion of women. With rapidly changing markets, influenced by technology and social behavioral expectations, we are embarking on a new chapter to transform the way we design and implement solutions.
For over 40 years, Women’s World Banking has partnered with financial institutions, showing them the benefit of investing in women as customers. We equip these institutions with in-depth research and data driven insights to develop financial products and educational programs. While our clients are financial service providers, our mission is to engage consumers – women who are marginalized by financial systems.
Women’s World Banking and WWB Asset Management is an equal employment opportunity for all regardless of race, color, citizenship, religion, national origin, sex, sexual orientation, gender identity or expression, age, disability, veteran or reservist status or any other category protected by federal, state or local law.
