Position Overview
Salary range is for candidates based in the New York City Metropolitan area. Outside of the NYC metro, we differentiate salaries based on location.
It is customary for entry-level candidates to join Women’s World Banking at the lower half of the range to leave room for candidates to grow, expand, and develop in the role. It is common for starting salaries to fall in the mid-point of the range for more experienced candidates. We negotiate actual salaries with final candidates based on their exact location, experience in similar roles, and expertise related to the qualifications.
This role is not eligible for hire in Colorado, USA.
Position Summary
The Marketing and Social Media Specialist will play a crucial role in supporting the Brand, Marketing and Communication (BMC) team in the operational management and execution of the Brand Strategy and Integrated Marketing Strategy. In addition, you will support digital marketing, producing content to be used across campaigns and in our social media channels. KPI reporting and performance analysis will be key components to support the BMC team in measuring outcomes and driving continuous improvement through the activities delivered.
Roles and Responsibilities
- BMC Operational Management Support
- Deliver reporting to support key planning and execution for BMC strategy including event engagement and editorial board content management
- Reporting for regional and business line planning for marketing and communication requirements
- Support for key meetings including all staff monthly meeting
- Campaign Management Support
- Create in-house designs and repurpose content for different audiences based on campaign objectives and outcomes
- Tracking and reporting through Salesforce and HIVE
- Reporting on campaign performance
- Digital Marketing (Channel & Distribution) Content:
- Create in-house designs to ensure a compelling and consistent brand presence
- Support the daily scheduling and posting for social media channels and digital channels such as email marketing
- Reporting on digital marketing performance to optimize online presence
- Monitor digital trends for continuous improvement
Required Qualifications
- Bachelor’s degree in marketing, communications, or related field
- 5-7 years of proven experience in a junior communications or marketing role
- Experience in financial inclusion or an adjacent space highly preferred
- Strong design skills; you will create on-brand static graphics and GIFs
- Strong understanding of digital marketing, social media, and reporting. Ideally experience in the use of Salesforce and Sprout or similar customer management systems and social media management platforms
- Strong project management skills and experience in related technology systems
- Good communication and interpersonal skills.
Measure of Success
Within the first 75 days:
- Embrace Women’s World Banking’s cultural values and code of conduct;
- Demonstrate your command of the position;
- Build a strong working relationship across BMC team and broader functional teams;
- Get trained on and fully integrate the use of Women’s World Banking systems and policies into your day-to-day activities;
- Develop a road map to achieving operational goals and reporting for the year.
We offer comprehensive benefits including:
- Competitive salary & top tier benefits
- 15+ paid time off days in addition to paid sick days and holidays
- Company closes for two paid Mental Health and Rejuvenation Weeks per year (July & December)
- 401(k) with employer match / pension contributions where applicable
- Company paid professional development opportunities
- Flexible work options available, including work from home options (outside of fieldwork)
About Women's World Banking
We believe in being a force for the greater good, devoted to accelerating and growing the financial inclusion of women. With rapidly changing markets, influenced by technology and social behavioral expectations, we are embarking on a new chapter to transform the way we design and implement solutions.
For over 40 years, Women’s World Banking has partnered with financial institutions, showing them the benefit of investing in women as customers. We equip these institutions with in-depth research and data driven insights to develop financial products and educational programs. While our clients are financial service providers, our mission is to engage consumers – women who are marginalized by financial systems.
Women’s World Banking and WWB Asset Management is an equal employment opportunity for all regardless of race, color, citizenship, religion, national origin, sex, sexual orientation, gender identity or expression, age, disability, veteran or reservist status or any other category protected by federal, state or local law.
