Globally, there is a $1.7 trillion credit gap between for women MSMEs. At all points in the lending process–from customer acquisition to retention–there are opportunities to serve women customers better. Women’s World Banking has worked with dozens of financial institutions on their lending processes, successfully increasing representation of women applicants, approving women customers for loans, increasing loan sizes or improving loan terms, ensuring customer satisfaction throughout the lending process, and increasing loan renewals. Gender-intentional lending, building on our women-centered design process, is not only good for financial institutions, but also for customers.
This scorecard offers a step-by-step checklist for financial institutions to check gender balance, gender fairness, and gender opportunity at each part of the lending process. The tool is a starting point for internal conversations on serving women customers better with credit.
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